Today, I logged into GoDaddy (I know, I know... they aren't what they used to be...) and noticed that they had completely redesigned their user interface for at least the third time in 12 months. Now, I am all for innovation, but aren't redesigns supposed to make things better, not worse? All my controls were buried in new popup, dropdown menus, and all I could see from top to bottom, left to right, was advertizing for me, an existing customer, to buy even more crap from them. So, I sat down to tell them a thing or two in my...
Semi-Open Letter (well - really a Quick Note) to Anyone Still Alive at GoDaddy, Inc.
To Whom It May Concern:
Dude... you guys have got to CHILL with these website User-Interface redesigns... it takes me so much more time to find what I'm looking for when you do these... and you seem to roll them out more often than I get killed in Battlefield 3 when playing against a whole team of agro 12 year olds. (For anyone at all unclear about the metaphor, during the two weeks I actually tried to play Battlefield 3, I probably built up a body count approximating the losses experienced by the Allied powers during World War I; prompting one youngster to quip: "Dood, r u even holding the right controller?")
It wouldn't be so bad if the changes were actually helpful, or if they made the tools I use every single day to manage my company's email accounts, domain names and web servers more accessible and convenient. Instead, with each new redesign, you bury these tools further and further down in a dank, marshy, nearly-unnavigable forest of ads, popup menus and banners that no amount of breadcrumb tossing can help me and my proverbial sister, Gretel, find our way through.
These constant and progressively ridiculous UI changes contribute directly to the driving away so much of your IT-savvy user-base. (Well, that added to the fact that you are such staunch supporters of destroying Internet freedoms by supporting bills like ACTA and SOPA, you silly so-and-sos.) Our company has been consistently pleased with your customer service, pricing, and service offerings, but having to wade through this ever-growing sludge-pit of advertizing and race car drivers is just the worst.
Please just take a deep breath, calm down and pick an interface so that the rest of us can get our work done and get off your site in the time that we can comfortably hold our noses to avoid the stink of your company.
A Concerned IT Professional